About us, Rach

Founded in 2012, Rach is a brand of children’s clothing made in Bulgaria, Rach successfully and quickly positioned itself as a well-known name not only for its exceptional design, quality and style but also for the considerable resources it devotes to its own distribution, research and customer feedback. The brand is selling successfully in more than 50 stores in Bulgaria

VISION, MISSION AND VALUES

Our mission is to dress children with memorable, quality, practical, comfortable and safe clothes. At the same time, we strive to be tremely customer-oriented, to build stable business partnerships, to support environmental causes and to actively participate in social campaigns

Our primary goal has always been to care for the little ones, for their needs. That’s why Rach clothes are subjected to the most rigorou  chemical and mechanical tests. Our focus is on all stages of the design, production and distribution chain, as we strive for the highest standards of quality and safety The company has always been and will be true to the maxim “Made entirely in Bulgaria”, clearly stating its support for local production

Choosing safe and quality materials, a strong sense of responsibility and social commitment are the strategic directives on which the company is based

TRADITION, FAMILY, PROFESSIONALISM AND QUALITY

“When I was a little girl, I spent all summer with my grandparents. I clearly remember the room in the house that my grandmother had transformed into her sewing workshop – the two sewing machines, the credits and the threads, the piles of colored fabrics. I watched the  fabric turn into beautiful clothes for grandmother’s clients and I waited for the small pieces, the rest of the fabric to make another new dress for my doll, of course with my grandmother‘s help

Over the years, many dreams were born and passed through me and unexpectedly the life brought me back to the colorful pieces of fabric from my childhood.In 2011, our firstborn son, Radoslav appeared in our family. This little baby and our desire to create maximum comfort for it inspired us to found Rach, a brand that produces beautiful, comfortable and quality clothes for the little ones. We made every garment, tried and tested it on our baby. We made the model, chose the fabric and the color, made the print with the story, then tested the laundry and dressed the baby – one, two, three times… until the desired result was achieved. Then our second baby was born, our little son Bozhidar – аnother baby to dress. And so it all started with one bodysuit but over the years our children were growing up and we couldn’t stop making clothes for them.We are already making entire collections for children aged 0-12 We are focused on the quality of the material and the design of the garments to ensure optimal comfort for our customers. We try to do fashion with handwriting and character We strive to modernise children’s clothes, making them not only practical and durable but also noticeable and we pay incredible attention to detail.The huge success of the brand is due to the professional experience of my husband who is well aware of the baby goods market and customer expectations.The production, marketing of the company and the variety of articles have multiplied several times since the launch of Rach to the present day.

Now we are devoting resources to following the world’s fashion trends, leading fashion magazines, articles by influential fashion bloggers, get up-to-date with the latest trends in children’s fashion and design apparel that interprets the latest fashion trends with style and aesthetic sensitivity.All our partners and subcontractors develop their production structure on the territory of Bulgaria. We have excellent tailors, printers, and embroidery masters here. We want to use this available resource and produce entirely in Bulgaria. This is extremely important for us and for the economy of our country.We make all the clothes with great love. As we create a model, we imagine how it will sit dressed on our children, our niece, the children of our friends, the baby of the neighbour, with the most beautiful toothless smile in the world. So we do it with love, as my grandmother sewed clothes for me, for my mother and my aunt, for my dolls. The clothes we make are clothes with attitude

This is a family business where we put a lot of desire, passion and time – Rach is the third child in our home                                                                                                                       

Elitsa Dimitrova 

Radoslav and Bozhidar(our sons)